https://www.lucaswilliams.org/home daily 1.0 2026-02-02 https://images.squarespace-cdn.com/content/v1/697932845ba7616e2f01637c/c15c9809-5de2-4198-a176-6e832189f7b5/lucas_profile.jpg https://www.lucaswilliams.org/about daily 0.75 2026-01-31 https://images.squarespace-cdn.com/content/v1/697932845ba7616e2f01637c/a123b8e6-9d33-4116-ade2-58b46e2f0373/lucasw_profile.jpg https://www.lucaswilliams.org/contact daily 0.75 2026-02-02 https://images.squarespace-cdn.com/content/v1/697932845ba7616e2f01637c/2464c844-0cd3-4edd-a73f-9a3acf1950df/iorek.jpg https://www.lucaswilliams.org/portfolio daily 0.75 2026-01-31 https://www.lucaswilliams.org/portfolio/project-four-l3zw3-dk9py-xcmem-e2jgd-rjp4d monthly 0.5 2026-01-31 https://images.squarespace-cdn.com/content/v1/697932845ba7616e2f01637c/a52560d3-3f5c-4000-997a-aced599583d5/riot_merch.png Portfolio - Riot Games Spearheaded Riot’s first global e-commerce platform, defining product vision and leading strategy, UX, and infrastructure execution—reducing order-to-ship time by 43% and driving $700M+ in revenue across a 70M+ player base. https://images.squarespace-cdn.com/content/v1/697932845ba7616e2f01637c/3fe68e50-0ace-46ad-a2da-a82792018202/riot_learning.png Portfolio - Riot Games Defined and launched Riot’s first internal learning platform to centralize upskilling, enable cross-functional mobility, and track required training—supporting 13,000+ Rioters in growing skills and meeting legal and operational standards. https://www.lucaswilliams.org/portfolio/project-two-ky966-n329z-nnx53-2grpr-c3wlr monthly 0.5 2026-01-31 https://images.squarespace-cdn.com/content/v1/697932845ba7616e2f01637c/df56797e-5f5d-4bd3-a690-80f72e223d0e/editorial_2.png Portfolio - Zappos Scaled product media production by 300% through new workflows and team growth, improving SEO by 18% while reducing per-asset production costs. https://images.squarespace-cdn.com/content/v1/697932845ba7616e2f01637c/af5a719f-252a-448d-824c-a27d9395a846/editorial_1.png Portfolio - Zappos Realigned experience and content strategy using behavioral data, increasing funnel conversion by 6%, reducing return rates by 7%, and driving over $2M in new revenue. https://www.lucaswilliams.org/portfolio/project-one-f5w4d-z9nem-s3jda-x8w73-t4fzl monthly 0.5 2026-01-31 https://images.squarespace-cdn.com/content/v1/697932845ba7616e2f01637c/531dfe39-e667-45e9-9133-dae6f96a07c5/payments.png Portfolio - Indeed Launched localized payment methods across global markets, reducing purchase friction and increasing conversion by 33%, generating over $10M in new revenue. https://images.squarespace-cdn.com/content/v1/697932845ba7616e2f01637c/0c4b3589-e6a8-43d9-9513-df4a804d8356/risk.png Portfolio - Indeed Designed fraud and credit risk models that enabled responsible growth while reducing exposure. https://images.squarespace-cdn.com/content/v1/697932845ba7616e2f01637c/614dc272-b85c-4d9a-a060-d2ab1c2cfbae/indeed_university.png Portfolio - Indeed Led Indeed University, a 12-week internal product incubator that launched 9 MVPs and contributed to Forbes recognition as the #1 workplace for new grads.